Floorplans are a nice touch when looking at a property listing. But are they needed when selling?
A well designed, informative floorplan, is arguably more effective than a good set of photos.
Floorplans are a fairly new addition to property marketing. Traditionally only used for large opulent homes and new build developments, developments that were, and still are often sold without a brick being laid, with only a few artist impressions and a FLOORPLAN to go off.
We know buyers are willing to enter into a transaction without a set of photos or a house to view. So it begs the question… Can you afford not to have a floorplan?
Recent advancement in technology have made floorplans commonplace within the particulars of the humblest of home, but some floorplans are more effective than others;
The most effective floorplans are made up of three main elements. Firstly, a floor plan should include measurements. I see so many listings where the measurements aren’t included in the floorplan. They’re listed in the property description, where sadly it lacks context. Room measurements should appear on the floorplan so buyers can ascertain the relative sizes.
Secondly, a useful floorplan should include a compass, giving buyers the positioning of the home and, more importantly, the garden.
Finally, the last element of a useful floorplan is the overall square footage. This allows buyers to compare with other properties, instantly seeing what they’re getting for their money.
In the UK, it’s commonplace to value homes on the number of rooms, as a result, rooms sizes have gradually reduced in size. You will now find a 4 bedroom properties, with a similar footprint to a 3 bed of 25/30 years ago. Displaying the total floor area gives a buyer chance to check they’re getting value for money.
Now we know what makes a good floorplan. Why are they so important?
1. A floorplan, at a glance, can tell buyers whether or not it will fit their criteria without the need to spend their Saturday afternoons working out the flow of a house, whether the layout suits and if the bedrooms are well proportioned to avoid any sibling arguments.
2. A floorplan can be a helpful reminder once the viewing has ended. If a buyer is considering layout changes or furniture arrangements, they’re likely to refer to the floorplan multiple times.
(If this is part of a well-designed brochure, then that’s a huge positive for a seller, but a blog for another day!)
3. Floorplans can make your house seem bigger. Following a viewing, its highly likely buyers will forget the exact details of the rooms they’ve seen, especially under-utilised rooms, such as a storage room or home office. By showing the home in its entirety on the floorplan, no area will be omitted, adding perceived value.
To summarise make sure you have a detailed floorplan on your brochure and a digital version as part of any online advertising (available to download if possible). Ensure the floorplan is produced with measurements, compass and floor area, is accurate, clear and informative.
Trust me, buyers will thank you for it!
Matt Housley - Amber Homes